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Well, all the commercials were terrific but my favorite was the last one of “coke” because I love the main idea of the classic guy who appeared being bad but in fact he is good and he help people into the city, the song of the background is phenomenal and sticky. The message is simple: “drinking coke will change your life and make it better”. And of course the people like I do will believe it because the simple fact that it is a good commercial with a simple idea and a sticky song that wherever you hear it you will think about coke.
The one that I did not like it very much was the commercial of FedEx in the moon, it is too annoying the idea of a space ship of this company delivering stuff in the space it was for me just unbeliever. The problem with the message is that it is too difficult to get and the audience can be so skeptical like I was on it. If I had the chance to change it, I will put the first man on the moon and suddenly he opens a box of FedEx and takes off the American flag of it. The slogan would be “We are beyond the expectative”.
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